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An excellent guide to starting your own entrepreneurial career. Easy to use, entertaining and tried and tested with entrepreneurs at the University of St.Gallen.
Prof. Dr. Miriam Meckel
Editor-in-Chief of Wirtschaftswoche
Yeah, that’s what “Entrepreneurial Living” is all about! The human being is a seeker of meaning, this urge must be awakened and encouraged. The book makes an important contribution to this.
Götz Werner
Founder and supervisory board of dm drogerie-markt
Today we can imagine the entrepreneur as a happy person. The book paints a positive, attractive picture of the entrepreneur, inviting you to become an entrepreneur yourself.
Günter Faltin
Founder of the tea campaign and bestselling author

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Each concept is only as good as its application. Implementing Entrepreneurial Living requires discipline and continuous practice – whether daily, weekly or monthly, you decide. Your passion for your project is your motivator that automatically drives you. It is important to document your progress on the entrepreneurial path, but also to take notes on the regressions you experience in your practice. In this way you become aware of which moves you need to practice and which ones are already working well. Step by step the picture of your own entrepreneurial journey is completed.

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The latest

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HSG Entrepreneurial Champions go to Silicon Valley!

The five best Entrepreneurial Talents of the past years have been nominated by Startup@HSG to Entrepreneurial Champions and have been invited to an exciting and unique trip to the Silicon Valley. However, before the journey could begin, the startup champions had to prepare some homework! Amongst others, investors had to be identified, the American market…

The next step

St.Galler Startup Navigator

The St.Gallen Startup Navigator is the next step after your journey through “Entrepreneurial Living”. The Navigator helps you to systematically build your business. It is a practical handbook based on the latest entrepreneurial research and best practices of Europe’s most successful entrepreneurs.

“This book introduces the reader to the relevant metrics for his startup. This is how you gain your very own competitive advantage!”
Prof. Dr. Ann-Kristin Achleitner

About the author


Dietmar Grichnik is Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen. He has held visiting professorships at ESADE Business School and the University of Melbourne, was a guest at Harvard Business School and taught at ETH Zurich. As a former banker, then entrepreneur, investor and coach, he supports university start-ups. His passion is entrepreneurship in all situations.