After having determined your customer and the problem you want to solve, you have to think about what jobs do your customers actually want to get done. Ask yourself the question: what are the tasks, the jobs that your target customer needs to do or wants to do to solve his problem?

In den letzten Monaten hat das Team vom Center for Entrepreneurship der Universität St. Gallen einen Kurzfilm über Startup@HSG realisiert.

What is your customer and user segment that unlocks the most potential for your business? Who is your primary customer? What do they like and value? Be as specific as possible to create a profile of your ideal customer.